Whether you’ve selected your first product and want to set up shop online, or have built a brand and want to go global, an online store is a great way to connect with customers and tap the opportunities available through ecommerce.
Building a digital storefront so you can manage inventory and ship goods can be a major hurdle on your way to success. It takes time and resources to create your own direct-to-consumer website, maintain a presence on social media, or sell through other online channels. Luckily, there are resources to help simplify the process, plus best practices you can follow to ensure a smooth experience.
We’ll walk you through how to create an online store, and also cover a suite of Amazon tools you can use to share products with millions of customers.
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The right ecommerce solution can give you the ability to reach your intended audience, a smooth and secure user experience to win customer trust, and analytics to track sales and spot opportunities to grow your business.
The good news? Amazon makes creating an online store straightforward from start to finish. No design or coding experience? Not a problem.
Amazon templates allow you to create a customized shopping experience with text, images, and video. Like R+Co hair products, you can share your story and showcase your unique brand with multiple interactive pages.
The Amazon Stores builder is a tool for creating an ecommerce storefront on Amazon. It uses drag-and-drop tiles to simplify the storefront creation process—no coding or design expertise required. Once live, the storefront layout automatically adapts for desktop, mobile, and tablet browsers.
The Amazon Stores builder allows you to create a multi-page, immersive experience to introduce customers to your business, tell your brand story, and showcase your catalog through customizable rich media such as text, imagery, and video content.
When you create an Amazon storefront, you get a custom web address (amazon.com/yourbrand) to use in your marketing efforts. You can then list products and start to get performance metrics about page visits, traffic sources, and sales so you can continue to optimize the shopping experience for your audience.
Here’s how it works.
To start selling in the Amazon store, create a seller account and pick a Professional selling plan.
Next, enroll in Brand Registry, a program that helps protect your brand and gives you access to the Stores builder as well as other brand management tools and support.
To enroll in Amazon Brand Registry, you’ll need an active registered trademark in the country where you want to enroll (or a pending trademark application filed through Amazon IP Accelerator) plus the ability to display your brand name or logo prominently on all the products and packaging you offer through Amazon.
Once your brand is approved for Brand Registry, use the Amazon online store builder to craft an online home for your business and convey what your product line is all about.
Here’s a quick tutorial along with some tips for using the Stores builder:
When the storefront is approved, the content will go live and be visible to Amazon customers. To see how the storefront is performing, you can return to Stores builder anytime and navigate to “Insights” to track page views, sales, and more. You can also use the Stores builder to make ongoing edits and updates to the storefront as needed.
